I am always a sucker for something cute and Asian beauty brands are adorable.
I have always considered getting some but it was the new collection from Etude House that made me make a purchase.
First up we have a new jelly lipstick, it is described as transparent clear colour, moist use, sweet scent of jelly and so on (the descriptions are adorable)
I went for one of the brightest colours they had, I knew when I ordered it that it would be sheer it's in the description after all (Etude House do offer a different range of lipsticks too if this finish isn't to your liking)
It does smell very sweet but only in the tube once applied it's not noticeable. This is about 2 - 3 swipes, it is pretty buildable it you want less or more.
All in all it's a very cute lipstick, the packaging is adorable and sturdy and it's a fun lipstick.
My only issue is the wear time is really short because of the finish (maybe an hour at best) anything with this much slip disappears quickly but I sort of expected that too tbh. I can forgive it as it's so much fun to look at and apply.
I bought this on eBay from a Korean seller for just under $10 (Approximately and shipping was actually really fast and free and I got some BB samples too yay. I bought it from this seller and had a good experience.